Cristina Sheppard-Decius, manager of the East and West Dearborn DDAs (via Executive Management Services contract with POW! Strategies, Inc.), has worked with the City of Dearborn, East and West Dearborn DDAs and Dearborn community stakeholders to build a cohesive Downtown Dearborn along Michigan Avenue since 2015. With more than 19 years of downtown management experience and more than 20 years of experience in public relations, marketing, volunteer organizational management and economic development, Sheppard-Decius is most notably known nationally and locally for her proven track record of revitalizing Downtown Ferndale, Michigan, during her tenure as the Executive Director of the Ferndale DDA from 2000-2015. Recognized as one of Crain’s Detroit Business’ 40 Under 40 in 2009, Sheppard-Decius holds a B.A. in Public Relations from Western Michigan University and is a Certified Main Street Manager (CMSM) (2005) of the National Main Street Center.
Jean Smith, event manager of the East and West Dearborn DDAs and market manager of the Dearborn Farmers and Artisan Market, supports coordination of more than 60 annual events and oversees market management, training and supervision, recruiting and managing more than 100 seasonal vendors. Smith also served as market master for the Dodge Park Farmers Market in Sterling Heights from its inception in 2015 until 2020.
Smith has more than 12 years of experience as a vendor in various farmers markets and earned her Market Manager Certification from the 2016 Michigan Farmers Market Association (MIFMA) Market Manager Certification Program. In both 2018 and 2019, Smith was named Mentor of the Year from University of Michigan-Dearborn. That same year, Smith earned her Associate in Applied Science degree in MGT Development, Business Management from Oakland Community College in 2017. Smith graduated with a Bachelors in Professional Communication in December 2019 from Siena Heights University, and plans to continue her studies thereafter, working towards a Masters in Professional Leadership.
Janet Bloom, operations manager of the East and West Dearborn DDAs (via Executive Management Services contract with POW! Strategies, Inc.), has more than fifteen years of non-profit and city government experience. She is a certified Project Management Professional (PMP), and has spent many of her years in program management and event director roles at area Chambers of Commerce and local governments. Bloom has acted as a liaison with local businesses, community and civic organizations, incubators, economic and development organizations and local and state governments.
Bloom’s experience also includes time spent in inventory management systems at Walt Disney World, operations in the automotive advertising agency arena and sales and marketing at a multi-national management consulting firm. Bloom attended Michigan State University and holds a B.A. in Advertising from the College of Communication Arts and Sciences, and a B.A. in Marketing from the Eli Broad College of Business.
Helen Lambrix, Social Media and Marketing Manager for Downtown Dearborn, has over 20 years experience in marketing and project management. She spent time in the non-profit world coordinating funding engagement, stake-holder relations, and event marketing and logistics support for large scale events like the Detroit Superbowl XL, Detroit Thanksgiving Parade, and the North American International Auto Show, before turning toward small-business management and consulting in aspects such as marketing, website management, content creation, and events management. Lambrix has also worked in corporate marketing for national brands like Lexus, Toyota, and Nissan/Infiniti, and for Volkswagen of America as administrator of their North American company car benefits program.
Over the last 12 years, Lambrix has utilized her skill set to assist others and support her local school district, doing everything from managing events and taking up leadership roles to large scale fundraising initiatives. Lambrix has a BA in Communications from Western Michigan University.